← Back to projects
UX/UI Design
App / Game
Academic Work
2022
StarKnows
A social gaming app that bridges the intergenerational gap between
Chinese post-90s singles and their parents' generation in an easy and
fun way.
Role
Solo Designer
UX/UI · Research · Strategy
Timeline
10 Months
2021 – 2022
Tools
Figma · Illustrator
After Effects · Photoshop
Team
Solo Work
Thesis / Academic
01
Problem Statement
The gap that needed bridging
"
In the growing new single society, the conflicts between the Chinese new single
society and their parents are mainly due to the existing intergenerational gap. As a
result, a way to bridge the gap is needed to help the two generations understand
each other and resolve the conflicts.
02
Product Overview
Let's watch a video about StarKnows!
StarKnows — Product Demo
Please Click and Watch
03
Process
Research → Ideation → Final Design
A structured double-diamond process — beginning with broad literature research
and competitive analysis, then narrowing into a validated design concept built on a
starry sky theme and social gaming mechanics.
04
Research — Conflicts
There are 6 main conflicts between the
Post-90s and the parents' generation
05
Research — Synthesis
All these conflicts can be categorized
into three main topics
06
Key Insight
However —
Even though the biggest pressure for post-90s singles is from their parents urging
them to get married, their biggest happiness also comes from their parents.
07
Users
Two target users
08
Research Insights
Three insights
09
Final Design
A starry sky where two worlds meet
The app uses a cosmic metaphor — each user's thoughts and ideas are "stars"
scattered across a personal starry sky. Users explore each other's universes, create
stars to share their perspective, and connect directly across generational lines.
10
Business Strategy
A validated market with
real
opportunity
With 149.4 million people in the total addressable market and strong survey-validated
demand — 75.6% of post-90s singles report an intergenerational gap — StarKnows
has a clear path from WeChat mini-program to standalone app, with a freemium
model starting at $0.99/month.
[H·Z]
Back to Projects
© 2026 Hannah Zhang
[
H·Z
]
Projects
About Me
Say hello 👋